What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
Author: Copenhagen INK
How DSPs Navigate Agency ‘Preferred Partnerships’
AdExchanger | Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose...
Email: Top of the Morning, Top of Mind
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its second annual Inbox Report. What...
Motorola’s Moto Z is now Daydream-ready, thanks to…
Motorola’s Moto Z is now Daydream-ready, thanks to Nougat buff.ly/2gg8a7O
What It’s Like to Buy Snap Inc.’s $140 Spectacles…
What It’s Like to Buy Snap Inc.’s $140 Spectacles in New York http://buhttp://buff.ly/2fDG4jh
#sowhoknew: False modesty sucks
Muhammad Ali. The Greatest. And confident enough to say it. As he was famously quoted, “it ain’t bragging if it’s true”. So why do many...
NTU Singapore picks JWT as its creative agency
J. Walter Thompson has been appointed by Nanyang Technological University (NTU Singapore) to develop an integrated campaign for its 2017 undergraduate admissions. NTU has been...
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
CPMs Soar During The Holidays As App Advertisers Battle For App Store Visibility
AdExchanger | App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore...
Which Data Company Are You Again?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dan Salmon Approves Of LiveRamp’s Buys; Nielsen Gets Granular
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval...
Shrugging off ‘Atlas,’ Facebook Continues Pivot fr…
Shrugging off ‘Atlas,’ Facebook Continues Pivot from Ad Tech buff.ly/2fzlsbM
Hairy scary! How marketing helped Trump win
Opportunistic nostalgia politics underestimated again. Four Dutch general elections ago, a grumpy old man from The Hague starred in a commercial for CêlaVíta potatoes. Based...
About 30% Australians use ad blockers: IAB study
Almost 30 per cent of Australian consumers are now using ad blocking technology on one of their devices according to a new study released by...
PulsePoint Launches First Customized Programmatic Ad Platform for Healthcare
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
NYC: The Brave New World of Data, Connectivity & DOOH
Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below),...
