Facebook Brings Better Targeting To Its Lucrative App-Install Product
AdExchanger | Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the...
Author: Copenhagen INK
How 360i Became A Full-Service Media Agency
AdExchanger | Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,”...
CoverGirl’s Influencer Chatbot Is Smart, Funny and Responsive
CoverGirl has released what it claims is the first influencer chatbot marketing campaign, using a program designed to emulate a real person’s conversational style. The...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align
AdExchanger | Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such...
Social & video drive up growth in digital spends: MAGNA
The latest MAGNA report highlighted that digital media drove global ad sales to +5.6 per cent in 2016. Digital advertising sales (display, video, search, social)...
Marketers need to get to grips with GenZ in 2017: Research
Laying down the guidelines for brands for 2017, Kantar Millward Brown’s predictions outlined a need for marketers to gain a rapid understanding of the needs, aspirations and behaviours of...
Vision Australia unveils new brand identity
Vision Australia, Australia’s provider of disability services to people who are blind or have low vision, has launched its new brand to demonstrate the organisation’s...
TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to...
OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer
New appointments support robust company growth LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization...
NBC News exec Nick Ascheim: Facebook has a ‘civic responsibility’ to act on fake news
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform,...
Header Bidding Will Become the Normal Integration Standard: Q&A with Natrian Maxwell, OpenX
At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding and the road to success...
The Industry Predicts What 2017 Holds for Programmatic
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Solving the Internet’s TMI (too much information) problem
As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop...
SG consumers want more personalised rewards from retailers: Study
Amidst Singapore’s retail doldrums, three in four consumers indicate they will buy more from retailers if they are better rewarded for their loyalty, a study by global...
Zenith Predicts Global Ad Spend Will Grow; Amazon Unveils A Store Without A Checkout
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566...
