Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Author: Copenhagen INK
Asia stands to win from a wave of marketing disruption
The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities...
Cadreon launches programmatic management platform Unity in China
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
Practo raises USD 55mn in Series D funding led by Tencent
Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund...
Singapore Tourism Board gives marketing capability contract to Brand Learning
After a competitive selection process, global marketing and sales capability firm Brand Learning has won Singapore Tourism Board’s 3- year contract to build its Marketing College....
Rubicon Project Shutters Chango Biz, Refers Clients To IgnitionOne
AdExchanger | Rubicon Project is closing its intent marketing business, which it entered in 2015 through its $122 million acquisition of Chango, according to a...
LinkedIn Gives Access to B-to-B Insights Through DataSift Deal
LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to...
Slate Expands Subscription Program Due To Post-Election Membership Bump
AdExchanger | Fake news flourishes with easy access to programmatic revenue. Real news doesn’t. The online pub Slate – in the real news category –...
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...
An Expensive Game: How Brands Can Reach The Bombarded Consumer
In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels...
Kantar Shows Renewed Mobile Momentum for iOS
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS...
Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil...
MGM picks JWT Hong Kong for campaign to launch MGM COTAI
MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau...
PHD bags scotch portfolio of Health Drinks Bangkok
PHD Thailand has been appointed to handle Scotch Industrial (Thailand) Co. Ltd.’s portfolio of health products, following a five-way pitch involving Dentsu, GroupM, Starcom and...
The gloves are off in the ecommerce ring in Southeast Asia
In early November, Amazon shook up the news wires with the announcement they will be (finally) entering the rapidly growing E-commerce scene in Southeast Asia....
