Will Snickers’ Live Super Bowl Spot Score One for Real-Time Marketing?
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Fritz Brumder,...
Author: Copenhagen INK
How Mediabrands’ Society Is Bringing The Message Closer To The Medium
AdExchanger | IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and...
Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
RBC Capital Markets: Long Live Ad Tech (But Only The Differentiated Companies)
AdExchanger | Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April...
AdTheorent® Integrates with Commerce Signals to Leverage Purchase Insights
Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns NEW...
AppNexus Partners with Index Exchange; New Data Hub at Sizmek
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
Is print media dying? How publishers can survive with digital analytics
We’ve heard it before – print media is dying. Subscriptions are down, readers are moving online and publishers are finding the transition to digital platforms...
8 Things Marketers Need to Know About Snapchat’s IPO
Snapchat sees dollar signs and some danger signs as it heads for Wall Street. On Thursday, the messaging and media app filed for its IPO...
WPP merges Landor & Designworks Aus to create brand agency
WPP AUNZ has merged Landor Australia and Designworks Australia to form a brand and customer experience design agency. The merger brings together two successful businesses with...
Rubicon Project Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization
Bill Wolfe Named Vice President of Product Management for Mobile Apps LOS ANGELES – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising...
Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the...
What You Missed in 2016: Data Science Year-in-Review
The following is a guest contributed post from Momchil Kyurkchiev, co-founder and CEO at Leanplum, the marketing cloud for the mobile era. In 2016 people...
#sowhoknew: How to stand out on LinkedIn
On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does everyone...
Facebook updates metrics to win back advertiser trust
2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social...
AOL rolls out price floor tool AlephD for publishers
AOL Platforms Asia has rolled out its dynamic price floor optimisation tool, AlephD as part of the One by AOL: Publisher suite. The launch follows...
Tapad, Rubicon Project launch automated cross-device offering
Tapad and Rubicon Project signed a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. The Tapad Device Graph, which...
