Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements...
Author: Copenhagen INK
The New York Daily News Boosts Clients’ Campaign Performance With DMP-Inspired Ad Product
AdExchanger | Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits...
‘Crap optimized on crap’: The agency challenge with data
Every media agency today emphasizes the importance of data. But most shops haven’t quite grasped the pulse of data-driven marketing. Ad executives gathered at the...
Top 3 technologies revolutionising ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies...
Dr. Mark Grether joins Sizmek as Executive Chairman
Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has...
IPG Mediabrands bolsters HK team to further growth
The forward momentum of IPG Mediabrands Hong Kong; a media network group which includes celebrated media agency brand Universal McCann (UM), is being driven at...
Bloomberg TV brings ‘Daybreak’ to Australia
Bloomberg Television launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio. Hosted by Bloomberg Television anchor...
Publicis.Sapient Expands Role of Nigel Vaz to be Global President for DigitasLBi
Boston — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], announced an expanded role for Nigel Vaz, naming him Global President for DigitasLBi. In...
inMarket, Reveal Mobile to Host Webinar: Mobile Location & The Tale of Retail ROI
Today, more than 84 percent of shoppers use their mobile devices inside stores, with 55 percent of shoppers saying they use their phones specifically to...
Healthcare and Pharmaceuticals Internet Statistics Compendium
Econsultancy’s Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on...
NFL Ratings Slip; Amazon’s Ad Biz Crosses The $1 Billion Mark
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Disputing The Undisputed Champ Looking back on a tumultuous NFL season – with painfully...
Delivering on the promises of programmatic
The term ‘programmatic’ is defined differently depending on whom you talk to, but at its most basic level, it’s simply the applied use of data...
#sowhoknew: How Beyoncé OWNS social media
Beyoncé is pregnant. With twins. Unless you have been living under a rock you will know this. The already iconic picture was released on Instagram...
Mobile advtg helps Facebook record solid growth in 2016
Facebook continued its growth drive in the last quarter of 2016, on the back of mobile advertising and new users signing up on its various...
Turkish Airlines looks to attract HK travellers by stimulating their senses
Turkish Airlines, the airline that flies to more countries than any other airline, launches a new creative campaign this spring, inspired by the five human...
Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign. Its “Disruptive...
