Could Burger King’s Stunt Lead To Stricter Protocol Around Voice Activated Ads?
AdExchanger | Burger King’s stunt to activate Google’s Home device with a 15-second TV spot is the first deliberate attempt by a brand to tie...
Author: Copenhagen INK
As Competition Heats Up, Experian Marketing Services Sees Agencies As An Untapped Opportunity
AdExchanger | About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data,...
Media Companies Bring Programmatic Concepts To Sponsor Deals
AdExchanger | Publishers are learning to love influencer marketing as a way to grow broader advertising and sponsorship deals. “An advertiser might come with a...
Cross Pixel Media Bolsters Its Mobile Data through Adbrain Partnership
Adbrain facilitates expansion of desktop audiences to mobile New York – Cross Pixel Media, the leading provider of high performance audience data, has partnered with...
The 80/20 rule: How to make the biggest impact with video
by Ido Nivron, VP Sales, Wibbitz It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly adapt...
OMG names new CEO, SE Asia & India; Jasmin Sohrabji moves to global role
Omnicom Media Group, the media services division of Omnicom Group Inc has named Torie Henderson as CEO of Omnicom Media Group South East Asia and...
3 near-future solutions of AI ecommerce
The ecommerce industry produces vast amounts of data, which has had companies, merchants and distributors scrambling for Big Data solutions to make their data more...
Anlene debunks ageing myth in couples growing ‘young’ together ad
BBDO Malaysia has helped Anlene roll out a new campaign to launch the new Anlene Heart-Plus, by turning ‘growing old together’ on its head and...
Y&R launches data analytics & activation offering ‘1-to-1’ in HK
Y&R Hong Kong has launched 1-to-1, Y&R’s in-house first-party data analytics and activation capabilities, headed up by newly-appointed Head of Digital Commerce, Kelvin Leung. In just...
Hawk by TabMo, the Mobile Creative DSP for Video, Display and Native Advertising is now integrated with Teads, the Video Advertising Marketplace
London – Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, announces an integration with Hawk, the...
Mobile Video: The Revolution That’s Just Getting Started
Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping...
Kofax CMO Proves that in Marketing, United We Stand
If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is...
Nativo Touts Results of Lengthy Native Ad Spend Study by Vertical
For the first time, digital marketers can see how specific verticals have allocated their native investments throughout recent years. That’s the announcement shared with MMW...
Vertical Video Goes Viral, but Will Vertical Ad Units Follow?
It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices...
‘Fate of the Furious’ Tie-ins Force Their Way Onto the Viral Video Chart (Which Excludes Movies)
Our weekly run-down of the most-viewed video campaigns as tabluated by Visible Measures deliberately bans movie and video game trailers because otherwise they would often...
DoctorOnCall aims to grow to the next level
DoctorOnCall, a startup focusing on addressing the needs in the healthcare sector, is currently in talks with a few healthcare service providers as it aims...
