The Impression Token: A Cure For Ad Fraud?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job,...
Author: Copenhagen INK
Industry Giants Team to Deliver Mobile Receipt Capture to Loyalty Programs
Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, announced this week a partnership with TPG Rewards, Inc., a premier...
Oracle Buys Moat; Google Considers Own Ad Blocker
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to be acquired by Oracle; Google...
How Netflix Taps Into Facebook’s Marketing APIs
AdExchanger | Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8...
The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition
AdExchanger | Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the...
Data: The heartbeat of info-driven businesses
The human heart beats more than 100,000 times daily and close to 40 million times per year — chalking up three billion heartbeats in a...
Google, FB, Times Internet & Amazon are most visited sites in India: comScore
Google Sites ranked #1 overall with 178 million unique visitors/viewers, followed by Facebook with 164 million and Times Internet Limited with 93 million in February...
Get off to a flying start: Mizone to Chinese youth
The latest communication from Mizone looks to evolve its brand message from restoration to propulsion in its latest TV campaign from Y&R Shanghai, as the isotonic...
Publishers fear fallout of Google-backed ad blocker
Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism...
Millennials Love AI; Strength in Programmatic
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
AMD refreshes its GPU lineup with RX 500 series
Semiconductor player AMD announces a fresh lineup of graphics cards with its RX 500 series. Via DNA
eatigo launches in Malaysia, disrupts restaurant industry
Restaurant reservation platform ‘connects empty stomachs and empty tables’ by offering time-based discounts of up to 50% every day. Via DNA
Boost Mobile and 180LA Win Campaign of the Year in Ad Age’s First Creativity Awards
.awards-body { max-width: 700px; margin: 0 auto; Continue reading at AdAge.com Via AdAge
Top US Advertisers Spending $142 Billion on Bad Language, According to VisibleThread Report
89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites. BALTIMORE – VisibleThread announced findings from its...
Improvements Seen for Brands Transitioning Loyalty Programs To Mobile
Everything is going mobile. That includes loyalty programs — programs that have never before be as successful as they are today, thanks to the ubiquity...
Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate
Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both...
