Brand Safety Is Not Synonymous With Quality
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
Author: Copenhagen INK
The Secret To Facebook’s $67 Billion Ad Machine
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What a Subway scandal taught an ad exec about brand safety
In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared....
Publicis Groupe appoints APAC Chief Client Officer
Publicis Groupe thas made a newly created role of Chief Client Officer for Asia Pacific. Effective immediately, Nicolas Menat, in addition to his role as...
The Panadol brand calls on Australians to ‘Rethink Care’
GSK Consumer Healthcare Australia has launched a new local brand campaign for leading pain relief brand, Panadol, via its strategy and creative agency, whiteGREY Sydney....
Rakuten Marketing names International MD
Industry veteran Anthony Capano has been appointed Managing Director of International at leading digital advertising business, Rakuten Marketing. Capano will look after all territories outside...
HubSpot now offers email mktg & CRM tools as part of free suite
HubSpot now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they...
Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns
With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, — Tapad, a...
We Are Not Too Big to Fail: Further Implications of the ICO’s Ad Tech Update Report
Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner’s Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report...
Bloomberg Media Group appoints Mark Froude as Head of Ad Sales, Asia Pacific
Bloomberg Media Group has appointment Mark Froude as Head of Ad Sales in Asia Pacific. In this role, he will lead Bloomberg Media Group’s sales...
New biometric study shows a halo effect for ads
The latest biometric research released by Integral Ad Science (IAS) showed neurological evidence that an ad’s environment has a dramatic impact on how people react...
Rubicon Project delivers digital Out-of-Home with Lemma and Aircast
Rubicon Project, the global exchange for advertising, has announced its partnerships for digital out-of-home (DOOH) in Asia with Lemma Technologies in India and Aircast in...
Kulmeet Bawa joins Resulticks as COO & President, JAPAC
Real-time omnichannel marketing solutions provider Resulticks has appointed Kulmeet Bawa as its Chief Operating Officer and President, JAPAC. In his wide-ranging new role, Bawa will...
IPA Bellwether Report Q2 2019: Growth In Digital, But Confidence Continues to Slide
The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0%...
To PMP, Or Not To PMP, That Is The Question
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jason Boshoff, chief operating officer...
WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus...
