How OTT Platforms Fit Into The Complicated TV Landscape
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is...
Author: Copenhagen INK
Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of...
Global Specialists Datatech Services Group Launches as SBDS and Iotech Join Forces
SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines...
The state of paid search: How marketers are managing their programs
The post The state of paid search: How marketers are managing their programs appeared first on Digiday. Via DigiDay
Kantar Launches New Services Enabling Marketers to Enhance Their Own First-Party Data Through Direct Integration with TGI Consumer Data
LONDON – Kantar has announced the launch of new services which will for the first time allow marketers to directly integrate their own datasets with...
igloohome raises US$15mil in funding, launches iglooworks
Singapore-based startup introduces an enterprise-focused smart access line to support smart cities. Via DNA
‘Agent Smith’ Malware Infects 25 million phones worldwide
Fifteen million devices in India are infected and 800,000 in Southeast Asia. Via DNA
Maybank Singapore appoints MediaOne Business Group as digital marketing agency
Maybank Singapore has appointed MediaOne Business Group as their digital marketing agency for the Search Engine Optimisation (SEO) of their various business units. Additionally, the...
Andovar appoints Steven Bussey as Marketing Director
Andovar, a global provider of multilingual content solutions, has announced Steven Bussey as its Marketing Director. Based in Bangkok, Steven will oversee digital campaigns that...
Geometry Japan creates web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’
Japan’s Rishiri Town, in partnership with Geometry Japan, created a web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’. The aim is to let people...
AnyMind appoints Keisuke Honda, professional football player as an advisor and strategic investor
AnyMind Group, a technology company that provides software for the advertising, influencer marketing, and human resource industries, has announced the appointment of Keisuke Honda, a...
Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers
Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels London,...
Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network...
Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4...
Comic: Exit, Affluent Viewers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Exit, Affluent Viewers appeared first on AdExchanger. Via: AdExchanger
ID5 Releases Its Universal ID Solution Via Prebid; LUMA Presents Q2 2019 Market Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 releases its...
