Industry Insiders Warn Of An Ad Tech Brain Drain
AdExchanger | Ad tech talent is packing up and moving on. Longtime ad tech insiders – many who started before the dot-com boom – see...
Author: Copenhagen INK
Surviving the Ad Tech Cull
In the face of the Google and Facebook duopoly and squeezed margins, which models will survive? If you believe every ad tech naysayer in the...
Factual, Adform Partner to Expand Location Data Access
Ahead of the weekend, Factual announced a new partnership with Adform, a leading European-based, full stack advertising technology platform. The objective? To give advertisers increased,...
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors
Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in...
Mobile ad spend to overtake desktop in 2017; digital to overtake TV in 2018: Dentsu report
As digital continues to drive disruption in advertising, mobile advertising spend is expected to overtake desktop this year, reaching 56 per cent in terms of...
Zespri’s latest spot makes people ‘feel alive’
LOUD has launched its first campaign for Zespri International since winning the account in December, following a seven-way pitch. Zespri International Limited is a marketer...
[m]PLATFORM elevates Jenny Bullis to Global Chief Strategy Officer role
Jenny Bullis has been promoted to Global Chief Strategy Officer for [m]PLATFORM, GroupM’s proprietary audience intelligence and activation solution, enabling clients to build personalised consumer...
Facebook lets brands control where their ads appear
Keeping in mind the concerns raised by advertisers on brand safety lately, Facebook now allows brands more control over where their ads appear. The company...
How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm
During coffee, bacon, egg and cheese hours from 6 a.m. to 10 a.m. last year, visits to Subway and Dunkin’ Donuts rose from the first...
AppNexus and Unruly Launch First Open-Source Prebid Solutions for Outstream Video
— Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper — New York – Video ad tech company Unruly and...
Time to Turn on the Lights: Ad Tech’s Need for Radical Transparency
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this...
YP, Verve to Deliver Mobile-Display Offering for National Brands and Agencies
MMW learned today that YP is teaming up with Verve, a location-powered mobile marketing platform, to power its Enhanced Mobile Targeting offering. With the latest...
Rewarded Over Mandatory Ads; Fake News, Real Concerns
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
‘Rapid Transformation’: Time Inc. Cuts 300 Jobs as Part of Restructure Plan
Time Inc. is cutting roughly 300 jobs, or 4% of the global workforce, in an effort to restructure its priorities to the video and digital...
Verizon-Yahoo Closes; Here Are The Next Challenges
AdExchanger | Verizon completed its $4.5 billion acquisition of Yahoo’s search, email and digital media assets on Tuesday, almost a year after announcing its intent...
Microsoft Pilots Custom Audience Targeting On Bing, Powered By Adobe’s DMP
AdExchanger | Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers...
