#sowhoknew: Is Facebook really as addictive as cocaine?
Hooked on Facebook? Well according to a recent study it affects your brain in the same way as using cocaine, gambling or alcohol… The latest...
Author: Copenhagen INK
Cathay Pacific creates ‘The Sounds of Travelling’ song
McCann Worldgroup Malaysia and Hong Kong have worked together with Cathay Pacific and the recently launched in Malaysia, Cathay Dragon, to create a music piece,...
PacSafe parks global media duties with Reprise & UM
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) which includes agency Universal McCann (UM), has been appointed as the digital agency of...
MGM Cotai picks OMD & Xaxis as media partners
MGM China has appointed a combined team from OMD and Xaxis to handle the media strategy for the company’s new USD 3.3 billion integrated resort...
Survival Of The Fittest: The Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Condé Nast’s Programmatic Play: A Trifecta Of Brand Safety, Scale And Data
AdExchanger | Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26 on a panel titled “Data Accuracy And The DMP.” Until...
Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data
AdExchanger | Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A...
Personalisation, But Not Precision
, talks about the challenges the universal ID still faces, the advantages of IP and device-ID matching, and how marketers can boost performance by reaching...
How DSTLD, the first customer-funded fashion brand, tripled revenue in one year
Last year, the direct-to-consumer apparel brand Dstld (a vowel-less version of “distilled”) turned to its customers to raise capital after recognizing that the cash flow from venture...
Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp
, purchasing video ad tech company, Tremor Video’s demand-side platform […] The post <a rel="nofollow" href="https://www.exchangewire.com/blog/2017/08/08/taptica-acquires-tremor-videos-DSP-kepler-integrates-liveramp/”>Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp appeared...
Google Fires Author of Divisive Memo on Gender Differences
Alphabet Inc.’s Google has fired an employee who wrote an internal memo blasting the web company’s diversity policies, creating a firestorm across Silicon Valley. James...
New White Paper Outlines Mobile Marketing Trends Companies ‘Need to Be Aware Of’
When it comes to mobile marketing trends, they’re changing all the time. And it’s incumbent upon companies in the space to stay on top of...
Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries
strong>This week’s Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions...
Mehr Kooperationen für adsquare; MMA Deutschland wächst
strong>ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neue adsquare-Kooperationen; MMA Deutschland auf Wachstumskurs; und Axel Springer und...
Teens lead Instagram Stories consumption & production
As Instagram Stories completed one year, the company’s internal data found that teens are the strongest consumers and producers of this format. Teens consume four...
I’m so smart. Why am I NOT a CEO yet!
It’s no secret that talent is key to a CEO’s success, yet talent is a perennial top challenge for CEOs. It is within everyone’s grasp...
