Alibaba’s Singles Day Shopping Event Sees Record Sales of Over $25 Billion
Alibaba Group’s Singles Day shopping event generated a record $25.3 billion in sales, as the Chinese company’s effort to link traditional retailers with the internet...
Author: Copenhagen INK
Jonathan Mendez Out As Yieldbot CEO
AdExchanger | Yieldbot founder and CEO Jonathan Mendez has vacated that role. “Jonathan and the board came to a mutual understanding,” a company spokesperson confirmed...
Dmexco Conference Organizer Fires Its Co-Founders
AdExchanger | The organizers of the Digital Marketing Exposition & Conference (Dmexco) have abruptly parted ways with the conference’s co-founders, Christian Muche and Frank Schneider....
With Big Wins In Virginia, Democratic Campaign Tech Looks To Rebuild
AdExchanger | After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the Democratic National Committee...
OPINION: 5 Predictions for Affiliate Marketing in 2018
The following is a guest contributed post from Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact Radius. Nearly all brands are now looking...
Call for Ad Quality Charter; adsquare & Adobe Join Forces
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad quality charter; adsquare partners with...
China’s No. 2 E-Commerce Player Ups Its Game, Narrowing Gap With Alibaba
Saturday is China’s gargantuan online shopping day, Singles Day, which is a lot bigger than Black Friday. The headlines will be dominated by news about...
Social commerce driving adoption of digital payments
Social media channels are no longer just networking platforms but have become digital marketplaces, where merchants and consumers buy and sell goods and services, according...
Havas Group acquires digital agency Immerse in Malaysia
Havas Group is strengthening its capabilities in the growing Malaysian market with the acquisition of digital agency Immerse, which will integrate the Group’s creative operations...
adidas expands digital presence and launches new adidas app
‘To you, for you, with you’ is the motto for the new adidas app, which the sporting goods company revealed at Dreamforce, Salesforce’s software conference,...
AppNexus launches programmable demand side platform
AppNexus has launched the AppNexus Programmable Platform (APP), a programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customised and...
American Express Launches Amex Advance Personalization Services to Companies Across the Advertising, Travel and Service Industries
New platform harnesses American Express’ predictive machine learning capabilities and spending insights to help companies grow their businesses NEW YORK – American Express today announced...
Barstool Sports expands into pay-per-view amateur boxing
ESPN might not be ready for the Barstool Sports’ brand, but Barstool is ready for backyard brawling. The Chernin Group-owned digital publisher has acquired the...
DOOH Has Evolved to Become Flexible, Tactical & Real-Time: Q&A with Neil Morris, Grand Visual
strong>In April 2017, digital OOH production house, Grand Visual, launched its campaign-management and delivery platforms to the entire market with the creation of QDOT, a...
The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]
Analysis of recent surveys, research reports, and academic papers show influencer marketing has become increasingly popular throughout the past year. However, many marketers are still...
Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer
Global Commerce Review for […] The post Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer appeared first on ExchangeWire.com....
