Inside eBay’s Repositioning As A Modern Ecommerce Platform
AdExchanger | When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping. But as consumer...
Author: Copenhagen INK
AT&T-Time Warner Merger In Doubt; Pandora Offers Connected Home Segments
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&T-Time Warner Merger In Doubt The AT&T-Time Warner acquisition seemed like a...
Forget The Funnel, Focus On Growth
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
WeLab raises US$220mil, wins Alibaba backing
The new strategic financing round follows its previous Series B, the second largest in the world in 2016. Via DNA
PasarTap collaborates with state government to launch in Penang
The online grocery platform will launch in the northern state in December. Via DNA
Crisis of Confidence: Amid Weak Earnings Report, Snapchat Promises Investor-Friendly Redesign
Illustration by Tam Nguyen/Ad Age Snapchat is testing what could be its biggest product overhaul with a redesigned app that promises to be easier to...
Digital Element Sees Steady Increase in Advertisers’ Demands for Mobile Carrier Targeting
More Companies Look for Better Precision and Greater Returns for Mobile Marketing Campaigns ATLANTA – The rise of the mobile internet is changing the way...
WPP leads new business rankings: R3
The first nine months of 2017 have been a positive one from a new b usiness perspective for WPP, with over 1,300 wins and $579m...
Monash University urges people to look at the world through ‘a different lens’
Monash University and Y&R Melbourne have created a five-part documentary series entitled, ‘A Different Lens’. The series, geared towards future staff, postgraduates and industry leaders,...
Adobe hires Nick Boyle to lead Experience Cloud sales in APAC
Adobe has appointed Nick Boyle into the new role of Managing Director, Experience Cloud Sales – APAC reporting to Paul Robson, President of Adobe Asia...
Ogilvy Melbourne bolsters strategic offering with new hires
Ogilvy Melbourne has appointed two new hires bolstering its strategic offering. Virginia Pracht has been appointed as the new Head of Strategy and Dominic Counahan...
iPhone X, Uber … and Aetna Crack Viral Video Chart
It may not be as culturally cool as Uber, the iPhone X and even the Starbucks holiday cup, but just in time for benefits enrollment,...
Pin Your Marketing Hopes on Pinterest
strong>Pinterest describes itself as a catalogue of ideas and has been on a mission to inspire people since 2010. Considering how determined brands are to...
TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018
strong>In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and...
OPINION: How Chatbots Are Being Built Incorrectly By Businesses Today
The following is a guest contributed post from James Ramey, CEO of DeviceBits. Chatbots have been making a stronger appearance in more businesses today. If...
As branded content pivots to video, publishers face new challenges
Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars...
