Publishers And The Inevitable Pivot To Video
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa,...
Author: Copenhagen INK
General Assembly Taps Marketing Leaders For Skills-Based Credentials
AdExchanger | Top data-driven marketing talent is hard to find and easy to lose. But a group of marketers from companies including Google, Bonobos, Priceline,...
International Survey: While Black Friday has gone global, Cyber Monday has remained North American
It’s the key takeaway from the official kickoff to the 2017 holiday shopping season. An international survey performed the week preceding Black Friday 2017 examined...
IAB Europe GDPR Consent Mechanism; AppNexus to Enforce Ads.txt
hopes to support the digital advertising ecosystem when it comes to fulfilling the GDPR requirements relating to user consent. […] The post IAB Europe GDPR...
A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance
since 2016. One […] The post A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance appeared first on ExchangeWire.com. Via ExchangeWire
JWT taps Thailand’s Muay Thai fight to combat domestic abuse
J. Walter Thompson Bangkok teamed with Thailand’s Men and Women Progressive Movement Foundation and X Siam Boxing Stadium to raise awareness that the country, sadly,...
Michael Pooley named PPR CEO for ANZ
Michael Pooley has been appointed CEO of PPR for Australia and New Zealand. Formerly Chief Operating Officer for the past three years, Mr Pooley takes...
Libresse Malaysia looks to create brand awareness with new spot
After its groundbreaking campaign ‘Let’s Get Real’, Libresse Malaysia is back again, this time with a new campaign focused on how Libresse CurveFit pantyliners are...
Havas Ortega, CNN Philippines partner on a HIV/AIDS series
Havas Ortega has partnered with CNN Philippines for a new series on HIV/AIDS. As part of this partnership, CNN will use the data and insights...
Amazon Brings Alexa Voice Commands to the Workplace
Amazon announced new voice-activated tools for the workplace, hoping that verbal commands”Alexa, print my spreadsheet”will handle common office tasks. Alexa for Business will let users...
Clear Channel International Appoints Richard Cross as Chief Digital Transformation Officer
* Newly created role responsible for leading CCI’s technology strategy and driving its digital transformation * Brings a wealth of digital transformation, IT and technology...
Brand Advertisers: Connect Directly with Supply Partners to Optimise Video Ad Campaigns
strong>Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign...
3 Ways to Ensure Positive ROI for Your Media Spend
strong>“In 2016, more than half of Fortune 500 companies saw their revenues decline.” – Bob Liodice, CEO, ANA speaking at the ANA Masters of Marketing...
How P&G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud
The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its “Certified...
The TrustX Transparency Train Is Picking Up Speed, Next Stop: The Trade Desk
AdExchanger | When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where...
KPJ Healthcare adopts IBM Watson for Oncology
The AI will use millions of data points to assist clinicians to make decisions on treatment and care of patients. Via DNA
