AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Malware Blues ProPublica found dozens of politically charged ads on Facebook that...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/12/2017
Days after it started receiving backlash for appearing to include only men in the keynote addresses listed online, the group that runs the massive tech...
Led by Baseline Ventures, Series A round comes on heels of a new product launch and global business expansion San Mateo, CA – PacketZoom (www.packetzoom.com),...
The looming requirements of the General Data Protection Regulation and ePrivacy Regulation mean publishers will need to figure out how to get affirmative consent from visitors for all manner...
While Singles’ Day hit US$25.3 billion dollars in sales, it was Black Friday and Cyber Monday that dominated social media chatter in Singapore, Malaysia and...
Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now caught...
Ikon has hired Hugh McGilligan and promoted Pia Coyle to its national team, building its strategy and media investment offers and boosting inter-office collaboration. Mr McGilligan...
To strengthen its strategy led offering, OMD Hong Kong has appointed Sophie Mangnall as Strategy Director, reporting into CEO, Deric Wong. With over eight years...
is now recognising 50 women in ad tech. A look at any ad tech conference will make it obvious that the programmatic advertising sector is...
, explains the importance of a probabilistic data approach in this new world of GDPR and future regulations, in order to achieve highly accurate results,...
Bikesh Lakhmichand is doing a lot to power the ecosystem but sees a lot more that can be done. Via DNA
A study commissioned by Uber shows the potential long-term benefits of ridesharing. Via DNA
As the global privacy environment becomes more regulated, the SOC 2 type II certification showcases Tealium’s credentials in providing clients with secure data solutions SAN...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/12/2017
Twitter said it allowed anti-Muslim videos that were retweeted by President Donald Trump because they didn’t break rules on forbidden content, abandoning an earlier rationale...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
This week’s things to know include how brands are responding to YouTube’s latest ad scandal, Facebook’s changing deals for Watch and more. Advertisers react to...
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