Simpli.fi Touts 4 Programmatic Trends to Watch in 2018
Simpli.fi, a company bringing the power of programmatic advertising to localized advertisers, is sharing this week its insider perspective of programmatic trends to expect in...
Author: Copenhagen INK
Lack of Transparency Kills Ad Spend; Adventori & Adyoulike Collaborate
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of...
Christmas Ad Spending Creates Untapped Potential – First Time Christmas Customers 19% Less Likely to Return
London – Christmas ad spending will hit a record high this year, with the Advertising Association reporting a 40% rise over the past seven years. Seasonal...
On-demand truck sharing TheLorry plans for regional expansion
Adds Thailand and the Philippines to its list of markets as part of regional expansion plans. Via DNA
Alibaba reaches out to Indonesian SMEs through its Alibaba Global Course
Seminar aims to equip SMEs with knowledge and support the e-commerce industry. Via DNA
Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick,...
Digital threats that can disrupt relationships with customers
Being a customer-centric business will increasingly rely on algorithms and shared-access models. Every organisation strives to become customer-centric, but how do you keep your customers...
Retargeting to right where your customer’s holiday trip really begins
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often...
Facebook ties up with SG’s MCCY on online divisive narratives
Facebook, in collaboration with the Ministry of Culture, Community and Youth (MCCY), has launched its pilot #SpeakUpSpeakOut workshop. The workshop aimed to provide community and...
Grey Group names new Indonesia and Singapore leadership
Grey Group has made changes to the leadership in Indonesia and Singapore. Konstantin Popovic has been appointed as Grey Group’s Singapore CEO, while Singapore’s current...
Agencies That Use TAG Partners See Fraud Plunge
In what it calls a “monumental” breakthrough, the Trustworthy Accountability Group says its method can cut online ad fraud by more than 83 percent. TAG,...
Marketing AI Needs to Change to Live Up to the Hype: Q&A with Brett House, Nielsen Marketing Cloud
, talks about the hype, the reality, and the potential of AI solutions in marketing and advertising. ExchangeWire: How do you define marketing AI? Brett...
The Future is Bright for Media Agencies That Go Back to the Basics
declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire. Yet, the news shouldn’t have come as a complete...
Video Creation Platform Wibbitz Releases New Research Report
Wibbitz, a leading AI-powered video creation platform, today released Building the Ultimate Toolbox for Visual Storytelling, a report based on responses, collected in November 2017,...
The Crawl, Walk, Run Guide to Lifetime Value
AdExchanger | If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in...
Tales From The Ads.txt Trenches
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Hewetson,...
