AdExchanger | Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales....
AdExchanger | Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US VC firm Canaan...
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit ads.txt; MMA erweitert sich; und...
You’ve got to hand it to the marketing industry – they know how to create a buzz around new products and services. Just look at...
YouTube star Logan Paul. Pizza magnate John Schatter. Fox News provocateur Sean Hannity. Brands looking for safe harbor have had a tough time finding it...
With a million customers and US$3.8bil flowing through its ecosystem, Merchantrade sees a digital future beckoning. Via DNA
Can a traditional money services provider disrupt its own business – and then aim for the banks? Merchantrade Asia is looking to do just that....
Partnership Supports Both Cadent and one2one Media for Addressable and Optimized Linear Advertising NEW YORK – Cross MediaWorks and 605, an advanced data and analytics company focused...
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Shopping via voice assistants entices customers to spend...
Just in time for the weekend, new reading material from Merkle that should be a page turner for those in the advertising and marketing worlds....
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise;...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Last Of The High Flyers? appeared first on AdExchanger. Via: AdExchanger
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You The User Google announced major changes to its advertising control features....
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the...
MullenLowe Group has integrated its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia. The hyperbundled agency will unite the MullenLowe creative communications...
Edelman, a global communications marketing firm, made two major appointments in its creative strategy and planning expertise to enhance its overall Integrated Brand, Reputation and...
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