Cross MediaWorks Partners with 605 to Establish Standardized Independent Campaign Measurement and Advanced Analytics
Partnership Supports Both Cadent and one2one Media for Addressable and Optimized Linear Advertising NEW YORK – Cross MediaWorks and 605, an advanced data and analytics company focused on the media and entertainment industry, announced that they have partnered to provide a measurement standard to help scale the addressable television marketplace. The solution will also create an independent, […]
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