IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab...
Author: Copenhagen INK
UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech
Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection Regulation. Top execs from the Information Commissioner’s Office have...
Podcast: Data Science Meets TV Advertising
“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree?...
The Big Story: How The CCPA Will Affect Your Life
Like it or not, the California Consumer Protection Act (CCPA) is an inevitability as of Jan. 1, 2020. We’ve tried to be as comprehensive as...
DMEXCO 2019: Cookies, Trust, and Emerging Channels
DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled...
Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?
While you chill on the sofa trying to figure out what to watch next, there’s a war raging for your attention, and Facebook is the...
DoubleVerify Launches Semantic Science Division
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical...
‘Everything has changed utterly’: The lost generation of journalists
Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a...
Why SD-WAN makes business sense
Ideal networking solution for organisation’s that have a cloud strategy in mind Via DNA
Telco Deep Dive 2019: Did fear kill Axiata, Telenor merger bid?
Did fear that Celcom’s talent pool and its predominantly bumiputera vendors would not be able to level up their game in a merged Celcom-Digi entity...
AdAsia and Wootag Partner to Deliver Interactive Ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate...
How to Combat Advertising Fraud in APAC
Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we must...
New Research Questions Asian Brands’ Omnichannel Readiness
It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across...
As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre
The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a...
Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts
Amazon’s steady growth into a major advertising destination has deepened its interests in influencer marketing. The Amazon Influencer Program is an extension of the Amazon...
The Reality Of Machine Learning In Marketing
Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth...
