Superbowl Advertising:“2nd Screen” Ads All Sold Out!
In just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a...
Author: Copenhagen INK
Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But...
Pepsi’s CNY spot grabbed 71m views in a day
Beijing – The soft drink’s new star-studded Chinese New Year spot with Youku and Tudou are grabbing eyeballs. Source: Marketing Interactive
Kantar: iOS Now Dominating Android in Smartphone Race
Although contradictory headlines were often the norm in 2012 when it came to reporting about the battle for smartphone supremacy, the first wave of headlines...
Guide to Effective Content Strategy
Keywords themselves won’t bring the conversions, the content will. Here’s how. Source: ClickZ Asia
Integrated Marketing Analytics Is Possible
Consider these three challenges when measuring performance of an integrated marketing campaign. Source: ClickZ Asia
Steve Jobs’ Widow Comes Out to Support ‘DREAM Act’
Laurene Powell Jobs, the widow of late Apple co-founder Steve Jobs, is behind the launch of a new website, which advocates the “Dream Act” for...
Can PayPal win former customers back with "aggressive changes"?
Being the 800 pound gorilla of online payments isn’t easy. Despite PayPal’s ubiquity and the fact that it remains at the forefront of digital payments,...
Personalization key for email in 2013
Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if...
Message in a bottle – Case study from Harry’s Sing…
Message in a bottle – Case study from Harry’s Singapore vimeo.com/57822138
Beauty box businesses: The next craze?
Regional – After an earlier frenzy over deal sites, it’s now the beauty box businesses that are seeing huge growth potential across the region. Marketing...
Pizza Hut picks digital partner
Hong Kong – Pizza Hut has expanded its relationship with Havas Worldwide Hong Kong, adding digital communications to the agency’s remit. Source: Marketing Interactive
Apple’s Big Mac Problem Continues
With iPhone 5 supplies now keeping pace with demand, Apple is facing another inventory challenge in the Mac department. On Monday, shoppers in the U.K....
Atari Officially Goes Bankrupt in The Age of Mobile Gaming
For any adult today who was a video gamer in the early 1980s, news of Atari’s demise will tug at the heart a bit. On...
3 Measurement Resolutions to Embrace in 2013
To start 2013 on the right foot, here are three things I recommend you do today. Source: ClickZ Asia
Social media in 2013: the year we finally go “beyond the like”
Social media is not the new kid on the block anymore but it’s still a growing channel and 2013 will see a number of changes...
