How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media...
Author: Copenhagen INK
Xaxis launches RTB for digital radio
Global – WPP’s audience buying company Xaxis has launched a programmatic buying product for targeting global audiences in the digital radio market, called Xaxis Radio....
We Are Social Presents: Sharing Is Caring http://t…
We Are Social Presents: Sharing Is Caring lnkd.in/wu3U97
Why Advertising Through RTB Needs a New Buying Mod…
Why Advertising Through RTB Needs a New Buying Model lnkd.in/Vp5ABc
KLM is at it again – combines the social graph, th…
KLM is at it again – combines the social graph, things-to-do and maps | Tnooz lnkd.in/DGF4RP
Wolfram|Alpha: Introducing Expanded Personal Analy…
Wolfram|Alpha: Introducing Expanded Personal Analytics for Facebook lnkd.in/hEcWvB
Facebook – Negative Feedback Analysis http://t.co/…
Facebook – Negative Feedback Analysis lnkd.in/UnNPxF
McDonalds Using QR Codes to Tout Nutrition Facts
Fast food giant McDonalds is no stranger to mobile technologies and the marketing opportunities they bestow. But the hamburger king is now using one of...
Apple’s Cash Reserves Reach Epic Proportions
Notwithstanding the tumultuous tumble endured by shares of AAPL since last October, Apple’s cash reserves continue to underscore the company’s unyielding command of its industry...
Shazam: Connecting TV and Digital Like Never Before – Part 1
While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Source: ClickZ Asia
2013 is The Year Mobile Becomes a Mainstream Media Channel
3 developments in the mobile ecosystem that will have an impact on marketers. Source: ClickZ Asia
Rich Media Does Wonders for SteelHouse’s Real Time Offers
Nothing warms the hearts of those in mobile like an uplifting case study of mobile advertising success. On Wednesday, we were treated to one such...
History of Siri Shows Apple Almost Lost Software to Android and Verizon
This week, the Huffington Post is taking a comprehensive look back at the origins of mobile’s top speech recognition powerhouse today – Siri, the virtual...
Google posts strong Q4 earnings, buoyed by holiday ad spend
All told, Google produced over $50bn in 2012, a milestone for the company, and, much to the liking of investors, it appears that the company...
Mobile Optimization Is Top Priority For Marketers In 2013
Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy. For several years the mobile industry has...
MoMoSho: Creative Mobile Fight Club
4 February, 2013 London, UK Ever wondered how the creative thought process works behind the scenes? Come to the Creative Mobile Fight Club! (more…) Source:...
