Maxim’s CNY push gets sticky
Hong Kong – Maxim’s Caterers launches the first campaign ever for its turnip cake in hopes to put the product back on shoppers’ radar. Its...
Author: Copenhagen INK
Durex Malaysia appoints Saatchi Arachnid
Malaysia – Durex Malaysia has appointed Saatchi & Saatchi Arachnid as its agency of record for all creative duties. Source: Marketing Interactive
Marketers and businesses should fear Graph Search
Last week, Facebook made what could prove to be one of its most important announcements ever. After years of discussion, speculation and debate, the world’s...
Nine simple tips for creating Twitter hashtags
1. Figure out what you want to use a hashtag for The primary reason for including a hashtag in a tweet is to flag up...
Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium
There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months...
Why Should Brands Look Forward To Facebook Graph Search?
Here are 5 opportunities that graph search could bring to brands. Source: ClickZ Asia
NGO goes social in low-carbon campaign
Hong Kong – International NGO The Climate Group unveils a year-long competition to promote low-carbon usage through community events and social media. Source: Marketing Interactive
Agenda names account servicing head
Shanghai – Agenda Shanghai has appointed Emen Chong from Lowe China as client services director. Source: Marketing Interactive
2013: NOT the year of ‘big data’ but the year of ‘…
2013: NOT the year of ‘big data’ but the year of ‘smart data’ lnkd.in/EV7QE3
Internet 2012 in numbers http://t.co/ARgqMWcA via…
Internet 2012 in numbers royal.pingdom.com/2013/01/16/int… via @pingdom
TraderTalk TV: How A Marketer Can Build A Brand Tr…
TraderTalk TV: How A Marketer Can Build A Brand Trading Desk lnkd.in/kGnUEG
‘Chief Digital Officer’ is the next hot executive…
‘Chief Digital Officer’ is the next hot executive title, says Gartner betanews.com/2012/10/22/chi… via @Onswipe
Report: How Media Companies are Evolving, Growing and Investing
The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products. Produced in...
MMW’s 10,000th Follower on Twitter Will Win a $100 iTunes Gift Card!
During the last seven years, Mobile Marketing Watch has been fortunate to connect with some of the smartest and most devoted readers of any news...
Rumor: Apple’s Chinese R&D Center Coming Sooner Than Expected
Earlier this week, MMW reported that Apple is contemplating the launch of an R&D center in China. Based on what we’re hearing today, “contemplating” has...
