Nielsen and MMA prepare to measure the value of mo…
Nielsen and MMA prepare to measure the value of mobile lnkd.in/3ZURZd
Author: Copenhagen INK
Unilever Ad Spending Hits New Heights http://t.co/…
Unilever Ad Spending Hits New Heights lnkd.in/p_VF_V
Only 48 Hours Until It’s Illegal to Unlock Your New Cell Phone
A controversial new federal policy in the United States takes effect on Saturday. If you unlock your new cell phone, you could be breaking the...
Cisco Exits Consumer Business Through Deal with Belkin
Cisco is officially exiting the consumer business. In a move that comes as a surprise to some, Belkin announced Thursday that it will acquire Cisco’s...
Shazam: Connecting TV and Digital Like Never Before – Part 2
Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Source: ClickZ Asia
2013 Digital Media Buying Trends in China
Six trends media planners and brand marketers should consider for the year. Source: ClickZ Asia
Is the CPA model holding real-time bidding back?
Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend...
The Littles vs. The Bigs: the “more level” playing field of mobile apps
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last...
The year of content discovery?
You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are...
What to expect from apps in 2013
Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is...
Three reasons why Twitter’s Vine is the future of content marketing
Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to...
Google anti-trust ruling: the implications
Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless...
Which of the top 20 UK online retailers use responsive design?
Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from...
Big data: teams not technology
Big Data may be tough on our technology stacks, but the real challenges lie elsewhere. Promises. Promises. Big Data sure makes a lot of them....
How to measure brand awareness on Facebook
“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars. However, it is...
How Tesco uses Facebook, Twitter, Pinterest and Google+
Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large...
