Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 04/02/2013
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising...
Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 04/02/2013
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For...
The social platform isn’t driving as much traffic as it used to, so publishers are looking elsewhere. Via digiday,com
Colgate-Palmolive is Better Than P&G, So Why Are They Valued the Same? – Stocks To Watch – Barrons.com lnkd.in/2EyieY
Facebook, P&G, UM! Brands on this week’s top PTAT gainers lnkd.in/yv9tXk
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 04/02/2013
What does gamification mean for customer relationships? Source: ClickZ Asia
Can Facebook Crack the CPG Market? lnkd.in/aT_2xD
The mobile web landscape continues to evolve at an increasingly rapid pace, with new devices, new development technologies, new ad serving requirements, and new design...
One again underscoring the enthusiasm that’s driving the casino gaming industry to new heights today, the Las Vegas Review-Journal is reporting that attendance at the...
On Friday, the Federal Trade Commission issued a new staff report recommending new guidelines to be followed by key players in the rapidly expanding mobile...
Innovating in the mobile payments space today as few others can, Braintree – a leading platform for online and mobile commerce – is behind a...
Scientific Games Corp. is taking a bold and mighty step forward to extend its reach within a thriving market poised for exponential growth this year...
Visa’s success on Twitter, Facebook and YouTube during NFL season prompted the brand to skip the $3.5 million Super Bowl spot and instead focus its...
Data Driven Advertising / Digital Marketing News / DMP / DSP / News / RTB
by Copenhagen INK · Published 01/02/2013
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/02/2013
But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about...
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its...
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