WireColumn: Whisper it Quietly
Stuart Colman is Managing Director, EMEA at Maxifier. Whisper it quietly, but whisper it nonetheless… Redmond may well be the winner when it comes to...
Author: Copenhagen INK
Revlon engages with social insight
Mumbai – Revlon leveraged social media to gain insight into Indian women’s beauty habits before launching a product campaign. Source: Marketing Interactive
Industry Execs Then and Now
It’s hard to imagine, but digital agency and media executives were at some point gawky adolescents. See what they looked liked way back then. Via...
Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Protecting and Developing an Online Reputation
It’s not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image....
5 Content Marketing Trends for 2013 You Haven’t Heard Yet
You’ve heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Source: ClickZ Asia
Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with...
Why Kellogg Buys Most Ads Via Machines
It might be a direct-response tool, but the Kellogg company is seeing success using programmatic to build its brand. Via digiday,com
Beauty Brand Nars Creates Facebook Makeover
The beauty brand banked on generating engagement and buzz organically with its latest Facebook app. Via digiday,com
Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009,...
Are brands overestimating the value of social data?
Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating substantial noise, the...
British Council picks M&C Saatchi
Hong Kong – The British Council has appointed M&C Saatchi after a pitch to launch a campaign for its new English course for adults. Source:...
Creating effective ads for tablets
According to IDC, the fastest growth in ad spend will come not from mobiles but from tablets. There are various reasons for this: The size...
A simple and effective way of looking at real-time bidding
You may feel blinded by the science of RTB, confused by the complexity of the technology behind the advertising mechanism or alarmed by the endless...
RIM rebrand, BB10 phones, new BBM, apps, PlayBook…
RIM rebrand, BB10 phones, new BBM, apps, PlayBook gets BB10 lnkd.in/Sup54Y
The Disconnect Between Analysts and Sales
There seems to be, at times, a polarisation in the publisher business. This won’t surprise many people, most businesses have silos and cultural/political barriers. In...
