Kimberly-Clark: Early Programmatic Display Results…
Kimberly-Clark: Early Programmatic Display Results Far Exceeded Expectations lnkd.in/UFUHq2
Author: Copenhagen INK
Digitas and LBi Merge to Form Global Digital Netwo…
Digitas and LBi Merge to Form Global Digital Network lnkd.in/vrUi4g
Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose...
Nearly Two-Thirds of Facebook Users Have Taken a Break
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site...
WireColumn: Who Will Be the First Exchange of the Automated Content World?
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still, three years into an RTB...
71% of businesses plan to increase digital marketing budgets this year: report
The Econsultancy/Responsys Marketing Budgets 2013 Report is based on a survey of more than 800 client-side marketers and agency respondents. The survey also asked respondents...
Marketing Budgets 2013
The Marketing Budgets 2013 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2013. The report...
Netflix Culture:Freedom & Responsibility… [S…
Netflix Culture:Freedom & Responsibility… [Slideshare] lnkd.in/W3yTBz
comScore Gives Mobile Analytics a Major Boost
On Monday, comScore announced a significant expansion its mobile measurement assets. And the end result has left many people in this industry buzzing about the...
Paul Rudd and Seth Rogen Brainstorm Samsung’s Supe…
Paul Rudd and Seth Rogen Brainstorm Samsung’s Super Bowl Spot Without Saying ‘Super Bowl’ lnkd.in/YHqDw5
Social Media Touchdowns During Super Bowl Blackout…
Social Media Touchdowns During Super Bowl Blackout | Being Your Brand lnkd.in/_C-vhc
How Oreo Got That Twitter Ad Up So Fast http://t.c…
How Oreo Got That Twitter Ad Up So Fast lnkd.in/2ksWgz
Rumor: iPad mini Refresh on The Way
The second generation iPad mini is on the way. That much we can gather from a new report out of the far east suggesting that...
The APAC Marketer’s 2013 Shopping List
Here is what I think marketers should be putting into their shopping list for 2013 in the region. Source: ClickZ Asia
How to Avoid Social Media Humiliation
Consider these pointers to avoid a social media crisis. Source: ClickZ Asia
6 Brands That Moved Fast During Super Bowl Blackout
Some brands were agile enough to see opportunity in crisis when the lights went out at the Super Bowl. Via digiday,com
