Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
Author: Copenhagen INK
Smartphone War Shaping Up in India’s Emerging Mobile Market
The battle for smartphone supremacy inside one of the world’s largest emerging markets for mobile is fast becoming an intense war between two of the...
Mobile Data Revenues Projected to Reach $90 Billion This Year
New research from Chetan Sharma Consulting shows that mobile data revenues are healthy and vibrant in the United States today. The US mobile data market...
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
What You Need to Know About YouTube’s New Channel…
What You Need to Know About YouTube’s New Channel Redesign lnkd.in/wsYkiU
YouTube Marketing for CPG Brands: 3 Best Practices…
YouTube Marketing for CPG Brands: 3 Best Practices lnkd.in/QfWzgG
WireColumn: 2013 – The Rise of the ‘Datavores’?
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will be considered mainstream. Love it...
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
And brand owners must consider these data points before any AR deployment. Source: ClickZ Asia
Ford Taps Gawker Commenters for Fusion Push
New video series stars Jaopnik and Gizmodo commenters who have commented, positively and negatively, on the Fusion. Via digiday,com
Google Upgrades AdWords To Focus On Mobile
In 2012, Google’s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product. Now Google has completely...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
SXSW Spotlights Excellence in Social Media Marketing
This year’s SXSW is doing more than just spotlighting social media marketing excellence, it’s body-slamming it. As MMW has covered in great detail of late,...
LinkedIn Reportedly Poised to Buy Pulse App
The biggest scuttlebutt in social media today is that LinkedIn will soon close a deal to acquire Pulse, a burgeoning news reading app that is...
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
