Will Samsung Galaxy S4 change marketing?
US – As the Samsung Galaxy S4 is due to launch in a few hours, mobile marketers are already anticipating what it could mean for...
Author: Copenhagen INK
Marketers want more from Pinterest’s metrics
Regional – That Pinterest has a new analytics tool is a great step for the platform, but it must look at offering more depth, say...
Cabela’s Counting on Mobile Marketing for ‘It’s In Your Nature’ Campaign
Earlier this week, Cabela’s excited investors when its shares spiked better than 10% after the company indicated that it expects to top Wall Street’s first-quarter...
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
Samsung’s Galaxy S4 Aims to Shape Up Smartphone Users
Last month, MHW reported that speculation was rampant about Samsung’s forthcoming Galaxy S4 and whether it would deliver features to improve the fitness and well-being...
Finance brands splash out on mobile spend
Regional – Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012,...
Google opens e-learning channel for students
Hong Kong – Students finally have a good excuse to be on their computers all day. Source: Marketing Interactive
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
JWT scoops up Nissin’s noodle business
Hong Kong – The Japanese FMCG group has handed agency advertising duties for its best-selling Cup Noodle brand in Hong Kong. Source: Marketing Interactive
Spencer Wong named HK4As chairman
Hong Kong – A HK4As AdSchool and educational programs flagged as key initiatives by newly elected chairman. Source: Marketing Interactive
Sony Xperia fights back with technology
Hong Kong – The newly independent mobile developer launches what it calls its most ambitious campaign for the Xperia brand. Source: Marketing Interactive
India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Source: ClickZ Asia
Yahoo’s Marissa Mayer Artfully Communicates An Ins…
Yahoo’s Marissa Mayer Artfully Communicates An Inspiring Vision – Forbes lnkd.in/vdD4Gm
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Why More Agencies Aren’t Playing Matchmaker
While agencies always strive to be leaders in innovation, not all of them are stepping up to take on the role of connecting brands and...
