IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Author: Copenhagen INK
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
German Programmatic View: Turn’s Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year’s event in Berlin on April 18 will focus primarily on how the key...
Unilever India forays into digital advertising spa…
Unilever India forays into digital advertising space in a big way lnkd.in/DygMYH
YouTube Trends: YouTube Searches Now on Google Tre…
YouTube Trends: YouTube Searches Now on Google Trends lnkd.in/4dy6ec
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Bud Light Intrudes on Marriage Equality Conversation
The beer brand tweeted an image of Bud Light cans in support of gay marriage. Nice touch or crass? Via digiday,com
Mobile Ad Targeter Tapad Raises $6.5 Million, Valu…
Mobile Ad Targeter Tapad Raises $6.5 Million, Valued at $140 Million lnkd.in/6Xc2QV
Facebook’s News Feed Ads: Now Real-Time Biddable h…
Facebook’s News Feed Ads: Now Real-Time Biddable lnkd.in/aXqiUV
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
Digital marketing and branding: interview with P&a…
Digital marketing and branding: interview with P&G’s Roisin Donnelly lnkd.in/tSiVfD
‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet...
Super cool Mercedes Benz YouTube ad http://t.co/HI…
Super cool Mercedes Benz YouTube ad lnkd.in/JrUxzh
