Scentsy Hopes to ‘Smell Success’ with Mobile Payment Partnership
Scentsy, a global leader in fragrance, has announced a new exclusive mobile payments processing partner. The goal, naturally, is to give Scentsy Independent Consultants the...
Author: Copenhagen INK
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit
<a href="http://www.exchangewire.com/blog/2013/04/02/james-prudhomme-ceo-jeremy-barnes-founder-cto-datacratic-breakdown-their-open-source-software-RTBkit/datacratic-6/” rel=”attachment wp-att-25129″> It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the...
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
Fidelity Contrafund Cuts Bet on Apple
As shares of AAPL continue their decline on Wall Street, Apple is struggling to regain the confidence of investors. And, unfortunately for the tech giant,...
BlackBerry Planning New Smartphone Lineup
BlackBerry’s revival is just getting started. That’s according to BlackBerry chief executive Thorsten Heins. Beyond the launch of BB10, the struggling smartphone maker is reportedly...
How EA Acts Like a Newsroom Without a Newsroom htt…
How EA Acts Like a Newsroom Without a Newsroom lnkd.in/Qw4G_v
Consumers Racing Toward Big Retailer Mobile Coupons
While the fate of once mighty daily deal giants like Groupon remains unknown, the future remains very bright for mobile coupons. As major retailers escalate...
Partners Gear Up for First Mobile Search Webinar
Hosted Numbers has announced their upcoming webinar, “Closing the Loop on Mobile Search Marketing.” A companion piece to their recently released white paper, the webinar...
L’Oreal targets P&G’s lead in China with mushr…
L’Oreal targets P&G’s lead in China with mushroom-based lotions – Business Courier lnkd.in/JPb5BH
Pingage to conduct pilot projects with P&G bra…
Pingage to conduct pilot projects with P&G brands lnkd.in/v8B5z7
Ad Agencies Frustrated As Yahoo Focuses Energy Els…
Ad Agencies Frustrated As Yahoo Focuses Energy Elsewhere lnkd.in/2p7hqj
How EA Acts Like a Newsroom Without a Newsroom
The gaming brand doesn’t have a physical newsroom to create content, but it does organize its various content creators to operate with a newsroom mentality....
Facebook to Make Major Android Announcement Next Week
On Thursday, Facebook began sending out invitations to a major media event scheduled for next week in Menlo Park, California. Scheduled for April 4th at...
Twitter Co-Founder at Work on New Mobile Startup
Twitter co-founder Biz Stone is purportedly working on a new mobile-centric startup. According to AllThingsD, the new company is called Jelly. Why? That’s anyone’s guess...
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
