Publishers Need To Manage Their Facebook Addiction

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. I recently had the uneasy feeling that history was repeating itself. In 2007, publishers lamented the insidious connection between paid and organic searchContinue reading »

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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