by Copenhagen INK ·
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media Lab. Based on available research, native ads are far more engaging to consumers than banner ads. The study, Benchmarking the Effectiveness of Native Ads, relied on surveys and eye-tracking technology […]
Source:Mobile Marketing Watch
Tags: ad mediaad networkadsbannerdisplaydisplay addisplay ad builderdisplay adsengagementengagement adseyeblasterflashinfographicipgmediamobilenewreportstudytracking
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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