Accenture / Econsultancy Digital Marketing

Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions, based on the following three topics:

1.       Digital Marketing Attribution – Digital Analytics & ROI

2.       Social Media – Managing, Marketing, Measuring, Monetizing

3.       Strategic Content Development, Curation & Marketing

The objective of this event is to allow senior level marketers to convene and exchange innovative ideas around some of the top-of-mind issues marketing leaders are concerned with. By attending this session, you will not only be able to learn about the latest developments and best practices; but also gain insights from global and local success stories.

The Roundtable Format

The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects (choice of 2) that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing.

These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are 2 roundtable sessions of 45 minutes each, please select 2 topics most relevant to you. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

It’s a ‘hands-on’ participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.

About Econsultancy

Econsultancy helps clients achieve digital marketing and ecommerce excellence through access to intelligence and capabilities development resources. These include premium subscriptions, research, training and elearning, consulting and events. Founded in 1999 and with over 190,000 registered users worldwide, Econsltancy is a leading authority in its field. Every day, it enables clients to make better decisions, find the best suppliers, look smart in meetings, and accelerate the growth of their organisations through digital.

Follow Econsultancy: @Econsultancy

About Accenture Interactive

Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Working with over 4,000 Accenture professionals dedicated to serving the marketing function, Accenture Interactive offers integrated, industrialized and industry-driven marketing solutions and services across consulting, technology and outsourcing powered by analytics.

Follow Accenture Interactive @AccentureSocial

About Our Moderators

Marco Ryan is the Managing Director of Accenture Interactive for ASEAN. He has over 15 years’ experience in running profitable eCommerce businesses, leading digital marketing teams, creating and implementing digital strategies and selecting and using analytics, digital platforms, content management and marketing analytics software. Marco’s area of expertise is helping the C-suite understand how to cope with the digital disruption, what action they can take to drive sustainable change and results through their organizations. His experience covers everything from luxury car manufacturers in Italy, to national pharmaceutical companies in China.

 

Dharmendra Magasvaran is a Managing Director in Accenture Interactive based in Singapore. He presently leads the Telco and Media practice for ASEAN for Accenture Interactive. He has over 12 years experience in the IT industry, a huge breadth of experience from business strategy and execution right down to large scale deployment of projects. Dharmendra has spent his career in both the telco and media space and recently this has also included a speciality in helping clients deliver digital platforms that enable end users to access products and services over a range of devices and channels. 

For events sponsorship/partnership enquiries, please contact:

Jefrey Gomez (Commercial Director, Asia)

+65 9109 2895 /

Source: Econsultancy

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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