With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential customers where they are: online.
DigitasLBi created digital spots to help generate awareness for Sprint’s Small Business Solutions group, which offers mobile point-of-sale solutions, asset tracking, mobile products and cloud services for small-business owners. A 24/7/365 support team also comes as part of the deal.
The digital videos were launched during the first and second weeks of March, with a third set to release on March 28. All are on YouTube, with promotions for the spots posted to Sprint’s LinkedIn and Twitter handles. There is also direct mail; email with the video embedded; and banners on Sprint.com driving viewers to a landing page.