DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets

Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage of tweets during the live broadcast of “The Sound of Music.”

Sure, many of the brand’s tweets were, um, cheesy.

“Pizza” is my favorite “habit” #wordplay #TheSoundOfMusicLive

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Via AdAge


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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