Copenhagen INK

DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets

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Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage of tweets during the live broadcast of “The Sound of Music.”

Sure, many of the brand’s tweets were, um, cheesy.

“Pizza” is my favorite “habit” #wordplay #TheSoundOfMusicLive

Continue reading at AdAge.com

Via AdAge

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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