Video tech firm Shootsta expands to Hong Kong
Australian video tech company, Shootsta has announced the expansion of its operations into Hong Kong, following the appointment of Martin Liu, Business Development Manager, North Asia.
Shootsta empowers companies to tell their own stories, by providing them with a custom-built camera kit, resources and training to enable them to film their own content. The raw film footage is uploaded to a cloud-based platform, which Shootsta then edits into high-quality video within just 24 hours. Since launching in Singapore less than a year ago, the company has seen significant growth in Asia, with clients such as FWD Group, Cathay Pacific, Oracle, BHP Billiton, and HomeAway (Expedia).
The expansion will be Shootsta’s second office in the Asian region, following the opening of the Singapore office last year. In addition, an office has been established in London in March of this year to drive growth in the European market. The move into Hong Kong will allow the growth of existing client services along with new business growth. Growth and operations will be led by Martin Liu, who will report to Antoine Bouchacourt, Vice President, Asia.
Commenting on the company’s rapid growth, Mike Pritchett, founder and CEO of Shootsta said, “The focus of Shootsta is to empower clients to tell more stories through video, and hopefully spark a more pronounced shift towards digitalization of companies. This expansion to Hong Kong will play a key role in strengthening Shootsta’s presence in Asia, and further cements us as a global company.”
Antoine Bouchacourt commented on the growth opportunity the expansion offers. “Hong Kong is a melting pot of brands and cultures, and we’re seeing a significant shift as brands in Hong Kong look to video to communicate with customers, employees and stakeholders. I’m looking forward to working with the team at Shootsta to give companies the confidence and capability to embrace video content as a core medium for communication”.
Hong Kong is a key market for video consumption growth, with some of the highest video content consumption in Asia. This growth offers an opportunity for brands to leverage video to engage with consumers, employees and stakeholders.