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How To Build A Programmatic Sales Team

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that sell directly to advertisers and agencies are now faced with how to handle programmatic sales. Traditional RFPs have recently started including questions about […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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