ATS London Agenda, and Why the Industry is Moving On
The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces...
Tagged: youtube
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
‘The Rise of Programmatic Ad Buying in Turkey’, by Jem Djemal, Commercial Director, The Exchange Lab Turkey
Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As an emerging market it has...
Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Author Jeffrey Hayzlett also Confirmed as Keynote Speaker at SES San Francisco
Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda SES San Francisco 2013 SAN FRANCISCO – -The SES Conference & Expo...
Google Goes After Data-Driven Attribution To Upend “Last-Click” Modeling
Marketers are looking for better methods to assign value across the entire customer journey and Google appears to be answering the call. Today, building on...
Perion Announces Search Agreement with Yahoo!
Yahoo! Search Strengthens and Further Diversifies Perion’s Search Business TEL AVIV, Israel & SEATTLE – Perion Network Ltd. (NASDAQ: PERI) announced it has entered into, and...
The Weekly Digital Marketing Update from CopenhagenINK (19-08-2013)
Asia Digital Marketing News Infographic: How Mobile Has Changed PR Forever McDowell’s Whiskey App Helps Workers Slack Off Citi Gets Serious Brand Mileage From Citi...
Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
McDowell’s Whiskey App Helps Workers Slack Off
Now when you are doing some online shopping or watching Netflix at work, you don’t have to have that constant anxiety that your boss will...
Viggle Audience Network Creates Opportunity for Advertisers to Reach Nearly 10 Million TV Fans
Network utilizes power of partners who sit at the intersection of TV and mobile to offer innovative mobile, video, and engagement advertising opportunities NEW YORK...
‘Sambreel is Still Injecting Ads. Video Advertisers, Beware’, by Douglas de Jager, CEO spider.io
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook...
Web Ads Gone Wild: Publishers Get Desperate
Call it the vicious cycle of online advertising. As the value of standardized Web-ad inventory falls, publishers are offsetting the declines by pasting as many...
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
