Real-Time Media Buying is Just the Tip of the Programmatic Iceberg
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically...
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How Myntra expanded its app user base and tripled its ROI
Indian mcommerce platform Myntra was looking to expand its user base shortly before running one of its large sales this year. Background Before starting the...
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
Blue Array Launches Interstitial Penalty Check Tool
Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to...
Google’s new G-suite ad tells Indian designer Manish Malhotra’s story
The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer...
Siri vs. Alexa vs. Cortana vs. Google Assistant: It’s Battle of the AI Systems
The machines are rising. They are planning our days, making our reservations, ordering our cars. We talk to Alexa, Siri, Cortana and Google like we...
How mobile-friendly is your site? Google asks SMEs
With more people searching on mobile phones than desktops, Google has launched a free online tool to help businesses measure their site’s performance on the mobile...
All the digital news you missed this week
Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and...
Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
UPDATED: Twitter restructures regional leadership team as Parry quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Twitter loses another senior exec as Parminder Singh quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
AT&T Buys Time Warner; Criteo Launch Predictive Search
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by...
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
