The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted...
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Direct’s Not Fraud-Free White Ops President Eddie Schwartz says fraud concerns persist within automation of direct buys. While advertisers tend to trust that direct deals...
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to...
As the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft report their quarterly earnings, a closer look...
In his weekly missive, Ciaran O’Kane, ExchangeWire, CEO explains how Facebook’s increasing forays into the ad tech sector is where ‘the rubber meets the road’...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can...
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world’s largest social network in the coming...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/01/2015
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to...
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO....
‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data...
Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift...
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
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