Dentsu, WPP led acquisitions in mktg world in 2016: R3
It was a watershed year for acquisitions in the marketing sector with traditional players fighting with Private Equity, Consulting and IT firms, Chinese conglomerates and...
Tagged: youtube
Merkle Releases Its Q4 2016 Digital Marketing Report
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way?
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers
AdExchanger | As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms....
In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting
AdExchanger | Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first...
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On...
Best of the week: Trump scares some buyers while encouraging some publishers
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so...
Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Practo raises USD 55mn in Series D funding led by Tencent
Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund...
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
The Gen Z challenge: How marketers should engage with them
The Gen Z population numbers approximately two billion globally and a new AdReaction study from Kantar Millward Brown highlights that this generation its own distinct behaviours,...
Grey Group beefs up Asia leadership team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey...
My nightmare trying to understand header bidding
I understand the theory and the different components of the RTB ecosystem, but after reading countless articles it seems that the reality is a complete...
Ad Tech Funding in Decline; Ad Tech Renaissance Looming
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad...
