Apple, Google are the world’s most valuable brands, report says
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
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Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
#sowhoknew: Me, my selfie and die
Dying to take a selfie? Think again, it may be more dangerous than you imagine. True fact? More people have been killed taking selfies this...
What Microsoft’s move to Baidu from Bing in China means
Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever...
Google to match Facebook by giving advertisers better data targeting
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
BlackBerry’s New Phone Switches to Android
BlackBerry CEO John Chen said the company has found the low-point of its turnaround after second-quarter revenue plummeted and smartphone shipments hit their lowest since...
Facebook introduces 360-degree video feature
After YouTube’s launch of 360-degree videos, Facebook has also introduced the feature and will begin rolling out 360-degree videos in News Feed from September 23....
YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Gmail adds new ‘block’ button to eliminate annoying senders
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
#ReThink: Ad blocking, nothing more than a flimsy band-aid
Apple’s recent announcement of a feature on its iOS 9 mobile operating system re-started a familiar debate on whether ad blocking helps or harms the...
I-want-to-go moments: Asian consumers going places with mobile
Over the weekend, my wife and I were invited to a friend’s daughter’s fifth birthday party, and we wanted to pick up a storybook as...
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
AppNexus Partners with Schibsted As Supply Turf War Begins; News Corps Buys Unruly
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full...
