Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Tagged: youtube
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Commoditisation is Cannibalising Differentiation
Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to build the ultimate end-to-end technology...
Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?
AdExchanger | It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Oracle Partners With Tapad – Because Probabilistic Vs. Deterministic Data Isn’t An And/Or Sort Of Thing
AdExchanger | Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is, “both.” Even Google – whose first-party...
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
LiveRamp Bolsters Leadership Team to Support Rapid Growth
Appoints Vincent Lim, Head of Talent; and Richard Foster as UK Managing Director San Francisco, CA – LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading...
How Programmatic TV is Changing Ad Currency
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media...
Sociomantic launches index to enforce inventor quality
Sociomantic Labs, the leading provider of programmatic advertising solutions for enterprise advertisers, has launched the Supply Quality Index, or SQX. SQX is a proprietary algorithm...
Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
