CES 2016 review: Leaving Las Vegas
As the annual CES tech-fest in Vegas takes it’s final roll of the dice, it’s time to decide whether the 2016 event came up ‘aces’...
Tagged: youtube
Building Winning Cultures in the Age of Programmatic
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton,...
OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO...
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
The Year In Acquisitions Suggests An Ad Tech Reality Check
AdExchanger | If 2014 was a year of big buys in ad tech, 2015 seemed more muted. While 2014 saw a run on attribution companies...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Data pick of the day: Mcommerce to go mainstream with low value categories
Young mobile users are more likely to turn to their smartphones to investigate low or medium value items – e.g. mobiles, clothes, groceries and perfume,...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
New guns, old bullets: Google’s Ben Jones on the digital dichotomy
Where technology has armed marketers with the powerful new ‘guns’ to target consumers, Ben Jones, Creative Director, Google is of the opinion that the industry...
10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker’s situation in the country and finds out that, for some publishers, 30% of...
This YouTube channel makes more money from paid subscriptions than YouTube ads
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
Maxus Vietnam names Kishan Kumar as MD
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
#mavericksindigital: Online video, the next boom for Japan
Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media...
