Agency Skill Sets Most in Demand with Brand Advertisers
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how...
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UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
Drawbridge Partners With A Local Player To Bring Cross-Device To China
AdExchanger | Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti...
5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement ‘Safe Harbour’ with the US was no longer valid. This means...
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Facebook extends Audience Network to mobile web
In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move...
Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction...
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
Markup DSP Model Detrimental to China Ad Market
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers....
Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick...
Internet Marketing Remains a Safe Bet During Economic Uncertainty
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for...
Future of offline media: Selling it programmatically
A McKinsey report on The State of Global Media Spending projects CAGR for Digital Advertising from 2014 through to 2019 to be at 12.7 per...
Dentsu Aegis Network Acquires Navegg DMP; Ecommerce to Increase 18% in Brazil
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP;...
RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
