70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
Tagged: yahoo
Yahoo’s acquisition spree adds Cooliris to the mix
After barely a fortnight of bringing programmatic video ad platform Brightroll into its fold, Yahoo has now acquired start up photo app maker Cooliris. Founded...
No names please: Hilton’s discrete approach to data-driven marketing
All hotel guests expect a certain level of discretion, but they’ve also grown accustomed to a certain level of personalized service. And that service is...
Firefox renews search strategy; ends default Google relationship
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign
Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as...
IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll’s Network, Not Tech
Video demand-side platform (DSP) TubeMogul posted Q3 revenue of $27.4 million, up 112% from $13 million during the same period last year. Total advertiser spend through its...
AppNexus To Guarantee ‘Fraud-Free’ Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on...
Digesting news, the new Yahoo! way
A recently-launched news aggregation app called Yahoo! News Digest aims to give readers a snapshot of what’s happening in the world in a fun and...
Eyeview Wants To Personalize Online Video Like Display And Search
It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any...
InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to...
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales
Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to...
