Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
Tagged: xbox
Jack Dorsey On Twitter TV Apps, And Its Monetization Difficulties
AdExchanger | Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox...
Microsoft names new sales & mktg GM for Greater Asia region
Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales...
Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
Bing, Surface Generate $2.3 Billion in Q2 For Microsoft
Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s...
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
Why Microsoft Matters
AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has...
Technology dominates Asia’s Top 15 brands
Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last...
Blippar: Augmenting the mobile ad space in India
Mobile advertising is among the fastest growing domain in the advertising space overtaking the home desktop. According to marketers, users have adopted mobile screen as...
‘Titanfall’ Not Enough to Lift Xbox Sales Above PlayStation
Sony Corp.’s PlayStation 4 outsold Microsoft’s Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival...
Microsoft Strikes An Upfront Deal; HasOffers Asks Forgiveness
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let Them Buy Video Microsoft has provided a “cross-screen” video upfront deal, of sorts,...
Microsoft, Machinima ‘Native’ Ad YouTube Blunder Risks FTC Ire
Native advertising can be a murky — and if not done right, illegal — business. Just ask Microsoft. Microsoft recently signed a sponsored content deal...
10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Xbox One’s Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch...
Xaxis Appoints Christian Wilkens as Managing Director Germany
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
