Mobile internet is transforming China: SY Lau, Tencent
If it was the automobile industry that revolutionised the United States over a century ago, then it is mobile internet that is shaping up one...
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The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
Self-Regulatory Body: Widget-Makers Must Also Follow Native-Ad Disclosure Rules
Taboola widget on Entrepreneur magazine’s website.” class=”rightrail” credit=”” image=”http://%%img_server%%/images/bin/image/rightrail/Taboola.jpg” url=”” /> Third-party publishers of headlines and images at the bottom of news articles that link...
Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss
At around this time last year, the media agency business was abuzz with conversations around change of guard at the Omnicom Media Group Asia Pacific...
EE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, as it aims to...
MG Cars awards digital mandate to PHD Thailand
PHD Thailand has been selected as the digital agency for British car manufacturer – MG Cars. The scope of work covers the entire gamut of...
Data pick of the day: 84% Chinese internet users have a Qzone account
Among adults aged 16-64, Qzone stands out as the most popular network in China, as per data from Global Web Index. Nearly 85 per cent...
Gmail Throwing Email Marketers a Life Jacket?
What exactly is Google up to in the realm of Gmail these days? Although we don’t know for sure, a recent “leak” may provide some...
Wearables, outsourcing to machine, visual amongst key drivers shaping mobile
As industry stakeholders speak of a mobile first and a mobile only world, question remains not only around how mobile is shaping the communication and...
Data pick of the day: 68% will be watching World Cup
With just a month to go, the countdown for FIFA World Cup has begun. As a sign of just how big the event’s reach will...
BuzzFeed President Jon Steinberg Leaving the Company
BuzzFeed President and Chief Operating Officer Jon Steinberg is leaving his position after four years at the fast-growing website. He will move into an advisory...
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright...
Internet Week is Coming and So Is Aereo, Netflix, Yahoo and Buzzfeed
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
