How critical is Facebook for SMBs this holiday season?
Ahead of the holiday season, Facebook is urging small and medium businesses (SMBs) to use the social media platform as a tool to increase sales....
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How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Why Publicis Groupe paid a 44% premium to create Publicis.Sapient
“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
The ‘breaching’ of DNA’s defences
Some unscheduled security maintenance on the DNA website because of a Drupal vulnerability had seemingly left our directory exposed, but no confidential data has been...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads...
How TheStreet Blends Custom And Programmatic Sales
Financial advertisers tend to focus on performance advertising. They want people to fund a brokerage account or sign up for a new credit card. But...
Marrying SMBs with the web
With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses...
SMBs in India tread the mobile route carefully
Small and medium sized businesses (SMBs), also called small and medium sized enterprises (SMEs), are on their path to becoming large players in their respective...
Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to...
