What happens if Flipkart, Amazon & IRCTC join hands in India
E-tailers in India are trying their hands on every possible means to reach the digital savvy consumer. After splashing large investments on Diwali discounts and...
Tagged: website
Firefox renews search strategy; ends default Google relationship
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
2014, The Year Of Consolidation In Ad Tech, And What It Means For The Industry…
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last...
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign
Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as...
Need to do things #onthefly? Asus shows how
The pressure to get everything done is something we can all relate to. Juggling a busy work and private life can leave even the most...
Mindshare, POSSIBLE up the real time content mktg game
Mindshare and creative digital agency, POSSIBLE, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment....
Amazon banking its future on the cloud
Cloud computing is considered the ‘new normal’ in today’s fast-changing digital world, so much so that the leading public cloud computing vendor is willing to...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
Top Trends 2014-15: Mobile, an option for the media dark in India
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas...
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Entrepreneurship: APAC social media agencies’ key differentiator
APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge,...
Platishers, beware: Say Media gives up on publishing
Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique...
Mobile messaging mktg: Of the fine line between effective & intrusive
Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in...
Censorship 2.0: Shadowy forces controlling online conversations
At the HITBSecConf event in Kuala Lumpur last month, a team from South Africa demonstrated how unknown forces are manipulating hearts and minds on the...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
